Daniel Hämmerle

Daniel Hämmerle

PhD student at the Department of English and American Studies, University of Vienna


Research interests
Critical Discourse Analysis
Computer-Mediated Discourse Analysis
Multimodality
Political Discourse
Social Media Discourse




Academic career
since 2016 PhD student, Department of English and American Studies, University
of Vienna. Title of thesis: "The rise of Facebook as a rhetorical weapon – A Critical Discourse Analysis of Facebook rhetoric used by political parties to construct images of the European Union (working title)"
since 2012 Secondary School Teacher for English and History at GRG 08 and GRG 09
2011/2012 Teacher Training at GRG 16 Secondary School, Vienna
2011 Mag. phil. at the University of Vienna (teacher education programme in English/History)
2003-2010 Teacher of Swedish at the Vienna VHS (adult education centre)

Conference talks

  • "The ‘Vote to Leave EU’ campaign. A Multimodal Critical Discourse Analysis of Facebook rhetoric during the Brexit campaign". 44. Österreichische Linguistiktagung. Innsbruck, 26th October 2018.
  • "The UKIP and their Brexit campaign on Facebook. A Multimodal Critical Discourse Analysis (MCDA) of the official UKIP Facebook site during the Brexit campaign". 45. Österreichische Linguistiktagung. Salzburg, 7th December 2019.